Here you will be reading about Do(s) and Don’t(s) of an Ad. You must understand and follow these Do(s) and Don’t(s) of an Ad in order to make your classified ad listing more effective !
Do(s) of an Ad
Include a photo whenever possible
We provide all users with the ability to upload photos for free. Use it. As the saying goes, a picture tells a thousand words. Enough said.
Spelling and punctuation
Correct spelling and punctuation is critical. A badly, punctuated; Ad, with wlrong speeling can reealy be a nuisance. You think so too?
Include full pricing such as shipping costs, recurring costs and other hidden costs
For example, if you are selling an e-book for $50, the buyer would not like it if he or she has to pay $55 at checkout all because he or she is not a citizen of the United States. Always include a full breakdown of cost whenever possible. Let the buyer know exactly what he or she has to pay.
Modes of contact
Provide as many modes of contact as is conveniently possible to you. Modes such as email addresses, mobile phone numbers, physical addresses even, will facilitate your sales. Do ensure that the proper security and safety precautions are taken, of course.
Add as many features as is relevant. Features like hyperlinks in the Ad description will provide active links back to your site. Also, bold or italicized text in your Ad description will serve to emphasize the main points and draw attention to it.
Don’t(s) of an Ad
No negative comparison
In no circumstances should you condemn a competitor in your Ad description. It is not up to you to decide if your products or services are better than competitor A’s, or not. Today’s buyers are unlike yesteryears’. They are smart, and they will know it if you are trying too much to hard-sell your stuff.
Avoid irrelevant content
Back to the above “House for sale” example, avoid putting details like – “My dog likes to run around the garden in the evening, hence our house is perfect for people with dogs.” What if the buyer does not have a dog? Or worse still, the buyer hates dogs? “My kids love the house so much and I really hate to let it go.” That is your problem. The buyer is not interested in what your kids like.
Do not attempt to compose a composition or write a book with your ad. Keep your ads short, sweet, and interesting. Most people wouldn’t bother reading through an entire ad if, at first glance, they see a mass of words.
Classified Ad Posting Tips