To make An Effective Classified Ad You must have to Write a Good Ad Title and Description in your classified listing.
How to write a good Title?.
A good Ad title usually consists of an “action” and a “statement”. For example, you would like to place an advertisement for your house, which is for sale. You write – “House for sale”. WRONG.
This title is boring and is probably the same as one million other ads out there. Instead, try something like – “FOR SALE: House with an ocean view”, or “FOR SALE: House with a beautiful garden”. As you can see by now, “FOR SALE” is an action and “House with an ocean view” is a statement. With an attractive “action” and a well-written “statement”, your hit rate for this Ad is going to skyrocket.
How to write a good Ad description?
After having brought in interested buyers through your Ad title, it is now the job of your Ad description to complete the sale. “House with 3 bedrooms, 2 toilets, 1 kitchen. Fully tiled floor. Built-in area 1200 sq ft. 5 years old. New coat of snow white paint. Selling for $150,000 neg. Please call XXX-XXXX-XXX today!” What is wrong with this Ad description? NOTHING.
This is exactly the type of Ad you should be writing. Most buyers have no patience to look through hundred of words just to know how many bedrooms your house got. Keep your Ad short and straight to the point (but do not leave out important details like “new coat of snow white paint”, as this might be the key to closing the deal).
After you have learnt the basics of Ad posting, you can proceed to “attack” your buyers more specifically. Try this now – “Magnificent ocean view. Watch the sunset right from the bedroom! Selling this beautiful house with 3 bedrooms, 2 toilets and a well-equipped kitchen. Fully tiled floor with marbled living room. Built-in area at a cosy 1200 sq ft. Only 5 years old with a brand new coat of snow white paint. Selling for only $160,000! Please call Michael @ XXX-XXXX-XXX to view today!”
Notice the difference? Do you feel more interested to view this house now than before? Just to let you know if you have not yet realized, you can now sell your house for Rs. 10,000 more. YEAH!
All in all, do take note of the basics of writing a good Ad description; there are four core elements, namely “Attention”, “Interest”, “Desire” and “Action” (“AIDA”).
Attention: This is extremely important. You will need to get your audience’s attention. The best way to do this will be to write a good ad headline. With the correct words, a headline can be made attractive, and generate users’ attention.
A point to note: do not use all uppercase alphabets (or other ASCII characters other than normal alphabets or numbers e.g. lots of exclamation marks or asterisks). Your audience will know it’s just a gimmick to catch their first-glance.
Interest: You will need to generate interest via your ad description; else your targeted audience would not bother reading through your ad. State what your product or company offers that your competitors do not, or what makes your product stand out from the rest.
Desire: You must stir up the desire to buy your product and/or service. Extol the virtues and benefits that can be gained from buying your product.
Action: Finally, after going through your ad, get your audience to take action. Provide details like a contact number, postal address, an e-mail address. The more details that are provided, the more trustworthy you will seem.
So, always remember to Write a Good Ad Title and Description
Classified Ad Posting Tips